Link Building has become a general term used in the SEO industry. This term is used to describing the building relevant links to a webpage in an effort to rank that webpage for particular terms at the same time building trust and value to that website. Over the time, it is noticed that more and more reduction of sitewide links. Sitewide links are the links which are placed on all the pages of a website. Few times ago, these links may have led to get higher rankings as some of the SEO Companies in Canada thought that the higher number of incoming links with the targeted keyword. One problem, especially in the paid linking, is that it is typically unnatural for a website to have the number of its inbound links to approach from sitewide linking, and sites which do contribute in such link gaining and progress, be liable to focus mainly on building those large groups of links, ignoring the more focused relevance of exactly targeting link gaining. Setting up the presence on web does not just equal to the linking, it is equal to the branding of the website. This can be done by writing and distributing press releases about the website, creating business news, contributing via guest blog posting, developing social profile on various social networking websites and building Facebook fan pages and much other stuff.